Professor Primo Formby

Get ready for a far-out journey into pure form & color. From our Abstract collection, the latest design for The Riff Ruck channels the theoretical work of the great Professor Primo Formby. The Professor believed that the idea of a dinosaur was more powerful than its bones—a raw feeling of shape & vibrant energy. This design is a playful riff on that beautifully strange theory.

But even a cool cat needs the right gear for the journey. This ruck isn't just a vibe; it's built to haul everything a modern-day explorer needs.

• Durable & Ready: Crafted from 100% polyester, this bag is lightweight, waterproof, & built to withstand epic adventures, rain or shine.

• Room to Roam: A spacious main compartment has plenty of room for books, lunch, & whatever treasures they dig up on their travels.

• Tech-Ready Pocket: A dedicated padded sleeve in the main compartment keeps a 15" laptop or prized sketchbooks safe & sound.

It's the perfect canvas for their personality and the ultimate bag for what they'll dig up next.